GRIDLIFE Midwest 2017 - The Coming of Age.
GRIDLIFE Midwest is just two weeks in the rear view and the whole team is (mostly) rested and ready to bring the party down South to Road Atlanta Aug 25-26. But before we do, we wanted to take a moment to reflect on where we are 4 short years into the #GRIDLIFE Festival concept and recap the incredible weekend that transpired thanks to our continually growing GRIDLIFE community.
The magic that is GRIDLIFE is hard to explain, hard to capture, and even harder to express to those that haven’t felt it first hand. But those that know return year after year, anticipate it’s arrival and tell everyone they know why GRIDLIFE Festival is the must attend, absolutely can not miss event of the year.
This grassroots word of mouth community is part of that magic and what shapes how special the GRIDLIFE Festival is. 2017 saw GRIDLIFE attendance soar to all new heights with a record setting 8000+ attendees over the weekend, along with over 350 grassroots and pro drivers across the Time Attack, Drift and HPDE fields. In the last 4 years, the GRIDLIFE concept has gone from just that: a concept to the one of the largest grassroots motorsports events in North America.
We at GRIDLIFE have you, the community to thank for this growth. While we produce events, the main driver for our every decision is the will of the community. You are our north star. We put an insane amount of passion, consideration and care into every decision and we always keep our drivers, attendees, vendors & partners at the heart of everything we do.
As we move forward we will continue to improve everything we can across each of the experiences within the GRIDLIFE events to make everyone's experience the absolute best it can possibly be. This year felt to us like the coming of age for GRIDLIFE, where everything we had envisioned in some capacity became a reality and we have a ton of people to thank for that. There is a massive amount of individuals with thousands of hours invested to help make GRIDLIFE a reality, not to mention our partners like Falken, Powerstop, Donut Media, RTR, Haltech, BC Racing, Maxxis, Koyorad, NRG, Snap-on and countless others that add to the magic of GRIDLIFE. From the bottom of our hearts we thank each and every one of you for being a part of this community, building this experience with us, and supporting a concept that people called crazy 5 years ago. We can’t wait to see you down south.
The GRIDLIFE Crew.