FCP Euro and GRIDLIFE Deepen their Partnership in 2021

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4/26/21 CHICAGO - GRIDLIFE HEADQUARTERS

This year GRIDLIFE and European parts distributor, FCP Euro, mark their third year as season partners for the TrackBattle season.  

The relationship with FCP Euro has grown since it began in 2019, to a comprehensive partnership spanning GRIDLIFE Track Days, Festivals, and across all track activities including, Time Attack, the GRIDLIFE Touring Cup (GLTC), Drift, and even GRIDLIFE Gaming. 

“Simply put, FCP Euro is involved in everything we do. They’re true professionals and motorsport enthusiasts that see the vision of what GRIDLIFE is building, and at the same time they inspire us at GRIDLIFE to continue to improve. Their business may focus on European vehicles, but the brand genuinely cares about drivers having fun in cars, regardless of the manufacturer.”

Shawn Fenton - Strategy Director at GRIDLIFE

If you need any convincing that FCP Euro knows what they’re doing - In 2020, FCP Euro was able to maintain 50% year-over-year growth, hire over 40 employees, surpass $100 Million in top line revenue while also increasing profitability, all while keep their dedication to quality and customer experience, and guaranteeing every part you buy for life, during a pandemic. 

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FCP Euro also announced this year that they will be entering the IMSA series with two new Mercedes AMG GT4s, retiring the team’s pair of championship-winning Volkswagen GTI TCRs. Additionally, FCP Euro is supporting Formula Drift pro driver, Micheal Essa, with primary branding on the livery of his new BMW E46 competition car.  To top it all off, FCP Euro will be working with Hoonigan on several initiatives this year.  

Despite their very busy calendar, FCP Euro is very excited to return to the GRIDLIFE paddock after a year of social distancing, and GRIDLIFE looks forward to celebrating racing at TrackBattle and Festival events in 2021. 

With the help of FCP Euro’s continued partnership, GRIDLIFE Live has seen an upgrade in its production value with the addition of the FCP Euro Race HQ, serving as the broadcast booth for GRIDLIFE Live announcers, hosts, and guest interviews. The FCP Euro Race HQ will be featured in all GRIDLIFE Live broadcasts at every event this year. Check out the most recent GRIDLIFE Touring Cup highlights from the recent GRIDLIFE Grand Circuit event here.

FCP EURO AT GRIDLIFE





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