GRIDLIFE Delivers Vision for 2026 at “State of the GRID” During PRI in Indianapolis
Indianapolis, IN (13 December 2025) - During a packed “State of the GRID” address at the 2025 Performance Racing Industry (PRI) Show, GRIDLIFE leadership unveiled exciting updates and strategic developments for the 2026 season and beyond. The announcement underscored the organization’s commitment to stability, innovation, and elevating the experience for drivers, fans, and partners alike.
GRIDLIFE Commits to 2026 Pricing Stability for Drivers
In a bold move to support the grassroots community, GRIDLIFE announced that driver registration pricing will be stabilized for the 2026 season. This means little to no price increases across all driving segments, a rare commitment in today’s motorsports landscape.
"This isn’t just about economics," said GRIDLIFE founder Chris Stewart. "It’s about preserving access and community in a time when so many other costs are rising."
New Ticketing Platform: Tixr
GRIDLIFE has officially transitioned to a new ticketing platform: Tixr. The switch brings a faster, more streamlined checkout process and an improved user experience for both attendees and drivers. Whether registering for a track day or buying a weekend festival pass, the new system is designed to make access easier than ever.
Learn more about the Tixr platform here.
TOYO TIRES Becomes Spec Tire for GRIDLIFE GT
A major highlight of the announcement was the confirmation of TOYO TIRES as the new spec tire of GRIDLIFE GT, featuring the Proxes R. The partnership includes the launch of an all-new TOYO Contingency Program, offering up to $900 in awards per race, with four races per weekend, for eligible drivers. This performance-based incentive not only increases financial rewards for competitors but also strengthens GRIDLIFE’s long-term commitment to its time attack and wheel-to-wheel racing formats.
Learn more about Toyo Tires here.
Live Driver Data Powered by FireLaps
After a successful pilot season in 2025, FireLaps continues as the official live data integration partner for GRIDLIFE. Every car equipped with a Fire Link device, regardless of series, will have its data broadcast in real time during events. This integration enhances storytelling, competition transparency, and fan engagement across GRIDLIFE’s livestream and on-site experience.
Learn more about FireLaps here.
Introducing GRIDLIFE Club: A New Connected Ecosystem
Looking toward the future, GRIDLIFE also previewed the upcoming launch of GRIDLIFE Club, a centralized platform for driver information, registration, and data management. This system will create a connected digital ecosystem, allowing participants to manage their racing history, credentials, and contingency claims, while staying deeply connected to the broader GRIDLIFE community.
An Experience-First Approach to 2026 and Beyond
“Our job is simple: create the most unforgettable weekends of the year, over and over again, in a way that only GRIDLIFE can.” -Michael Hurczyn, CEO, GRIDLIFE
From enhanced infrastructure and integrated tech to transparent pricing and new partnerships, GRIDLIFE is once again setting the standard for hybrid motorsports festivals across North America.
For more information about 2026 GRIDLIFE events, visit www.grid.life
2026 GRIDLIFE Festival Schedule
GRIDLIFE South Carolina – Carolina Motorsports Park, SC – April 17–19
GRIDLIFE Special Stage – Michelin Raceway Road Atlanta, GA – May 7–9
GRIDLIFE Midwest Festival – Gingerman Raceway, MI – June 12–14
GRIDLIFE Summer Apex – Watkins Glen International, NY – July 24–26
GRIDLIFE Circuit Legends – Lime Rock Park, CT – August 21–23
GRIDLIFE Laguna Festival – WeatherTech Raceway Laguna Seca, CA – September 18–20
Contact:
Keleen Hitzel
GRIDLIFE Marketing & Communications
media@grid.life
About GRIDLIFE
Since 2013, GRIDLIFE has redefined the intersection of motorsports and festival culture. With multi-day events combining competitive racing, drifting, music, and immersive fan experiences, GRIDLIFE builds community and opens access to motorsports for all levels of enthusiasts.