GRIDLIFE Announces Fire Laps as Official Data Partner of New Grand Touring Series
Partnership debuts at GRIDLIFE Summer Apex, July 25–27 at Road America
CHICAGO, IL — GRIDLIFE, the leading motorsports and music festival experience in North America, is proud to welcome Fire Laps as the Official Data Partner of the newly launched GRIDLIFE Grand Touring (GT) series, bringing in an enhanced GRIDLIFE Live data experience. The partnership will make its official debut at GRIDLIFE Summer Apex, taking place July 25–27, 2025 at the legendary Road America in Elkhart Lake, Wisconsin.
Fire Laps is the only driver coaching platform powered by collective intelligence from thousands of real laps. Its AI compares each driver’s performance to a growing network to reveal exactly where time can be gained. Paired with the Fire Link device, teams can also stream data live for coaching, broadcasting, or compliance. It is more than a datalogger. It is a coach that gets smarter with every session.
With the introduction of the Fire Laps hardware into GLGT competitors’ vehicles, this innovative software will deliver vehicle performance and telemetry data directly into the GRIDLIFE Live Broadcast in real time. GLGT Fans will enjoy live leaderboard integration and telemetry - a huge benefit to both drivers, teams, and racing fans!
“In collaboration with Fire Laps, GRIDLIFE is bringing exciting new graphics, highlighting real-time metrics like maximum speeds, G-forces, and more,” said GRIDLIFE Livestream Creative Manager Kyle Hyer.
“This data allows us to add context to the action on screen in a way never before seen at this level of racing. It's more than just some numbers on a screen - these are real, comparative, real-time metrics that help viewers understand why each moment is so impactful.”
A major benefit of the Fire Laps partnership is a contingency offering up to 25 drivers interested in joining the GLGT field “Fire Link” hardware and a year’s subscription to the service at no cost.
Fire Laps Co-Founder David Calzada is a longtime GRIDLIFE competitor who wanted to find a way to deliver pro-level insights and experience to every level of driver, making the partnership a perfect philosophical fit to GRIDLIFE, which presents Grassroots racing at a professional level.
“Partnering with Gridlife means a lot to us because it’s more than just racing,” said Calzada. “I’ve been part of Gridlife since the first Midwest Festival in 2014, and have made so many friends along the way. We’re a community that’s constantly pushing the limits. It’s an incredible feeling to now contribute something that can help everyone drive faster and grow together.”
The GRIDLIFE Summer Apex Festival marks the midpoint of the 2025 tour, delivering three days of motorsport spectacle at one of the most iconic tracks in North America. Alongside the Fire Laps GLGT debut, the weekend will feature GRIDLIFE Touring Cup (GLTC), GRIDLIFE TrackBattle Time Attack, The Rush Series, and GRIDLIFE Drift. Off track, fans can enjoy car shows, and immersive festival experiences, live music both Friday and Saturday night, and more.
For event tickets, schedule, and additional information, visit www.grid.life and www.firelaps.com.
Media Contact:
Keleen Hitzel
GRIDLIFE Communications
media@grid.life
About GRIDLIFE
Since 2013, GRIDLIFE has redefined the intersection of motorsports and festival culture. With multi-day events combining competitive racing, drifting, music, and immersive fan experiences, GRIDLIFE builds community and opens access to motorsports for all levels of enthusiasts.
About Fire Laps
Fire Laps is a motorsports data and technology company offering real-time analytics, timing, and performance solutions for racers and track organizations. Built for accuracy, simplicity, and accessibility, Fire Laps empowers drivers with insights that fuel performance and elevate competition.