TIRERACK.COM JOINS GRIDLIFE AS THE OFFICIAL TIRE RETAILER FOR THE 2026 SEASON
CHICAGO, IL – April 14, 2026 – GRIDLIFE is proud to announce TireRack.com as the Official Tire Retailer for the 2026 festival tour. Starting this season, TireRack.com becomes the primary hub for competitors across Eibach GLTC, GLGT, RUSH Series, TrackBattle, and DRIFT to secure the exact rubber they need to find time on track.
Since 1979, Tire Rack has been the quiet backbone of the grassroots garage. Their massive South Bend testing facility and deep archive of online tire tests have helped drivers understand exactly which compounds to run to shave seconds from their lap times. Now, they are the direct pipeline for the grid's fastest setups. Last year, the Falken Azenis 660+ claimed victory in roughly 30% of our races, and for the 2026 season, that proven tire is available exclusively through Tire Rack. If you are looking to run the compound that dominated the podium, Tire Rack is the only place to get it.
The stakes are getting even higher for the paddock with our new Toyo Tires contingency program. Drivers competing on the Toyo Proxes R in GLGT are fighting for a piece of over $125,000 in contingency prizes across the season, and those massive payouts will be redeemed exclusively at Tire Rack. Between the exclusive Falken Tire inventory and the Toyo Tires contingency, Tire Rack is fully integrated into how our drivers buy, earn, and replace their tires this year.
To keep everyone on track, TireRack.com will also have a footprint at every round from South Carolina Festival to Laguna Festival, providing trackside mounting and balancing so nobody misses a session.
"Their online tire sales are best-in-class as far as I’m concerned," says Michael Hurczyn, CEO of GRIDLIFE. "I have been a customer for over 25 years, and I'm so excited to finally have them as an official partner of the GRIDLIFE paddock now!"
“GRIDLIFE represents everything we love about modern motorsports culture,” said Scott Clark, Tire Rack’s chief executive officer. “That’s why Tire Rack is excited to be the Official Tire Retailer of GRIDLIFE, helping create unforgettable experiences for racers and fans alongside an organization that shares our passion for the sport. Through this partnership, we hope to deepen our presence in the world of racing while giving Tire Rack customers new ways to experience the thrill of motorsports in a fresh, meaningful way.” - Scott Clark, Tire Rack CEO
Tickets and full schedule are live at www.grid.life.
About GRIDLIFE:
Since 2014, GRIDLIFE has redefined the intersection of grassroots motorsports and festival culture. By blending competitive track action, high-speed drifting, and main stage music into immersive national events, GRIDLIFE breaks down barriers and builds community for both hardcore enthusiasts and the car-curious. Now operating as part of the F=ma network alongside RACER Media and The ID Agency, GRIDLIFE continues to power the next generation of shared automotive experiences on and off the track. For more information and full season schedules, visit grid.life.
About TireRack.com
Tire Rack/TireRack.com, headquartered in South Bend, Ind., is a leading independent tire test publisher and trusted consumer source for tires, wheels, and performance accessories, with expertise on enthusiast and motorsports products. Founded in 1979, Tire Rack has grown from a single retail store in Indianapolis to its current capabilities of being able to deliver tires anywhere in the country, often in one business day. Its national network of over 10,000 local Recommended Installer tire shops allows its customers to find convenient local and mobile installation options. TireRack.com publishes video and written tire tests on its website at www.tirerack.com and on its YouTube channel at https://www.youtube.com/tirerack