We’ve wanted this one for a long time.
Virginia International Raceway has been near the top of our wish list for years. Our team wanted it. Our drivers wanted it.
In 2027, that changes.
GRIDLIFE Virginia Festival is coming to VIR September 10–12, 2027, bringing a full weekend of racing, drifting, music, camping and community to Alton, Virginia. The new festival will serve as Round 7 of the 2027 GRIDLIFE National Championship season and mark our first event at one of the country’s most celebrated road courses.
The full GRIDLIFE experience is coming to VIR
This will be a big one.
The on-track lineup will include Eibach GRIDLIFE Touring Cup, GRIDLIFE Grand Touring, TrackBattle Time Attack, GRIDLIFE Drift and more to be announced in the coming weeks. Across three days, you’ll be able to watch wheel-to-wheel racing, watch drivers chase their fastest laps and catch plenty of sideways action around the property.
As the day’s track programming winds down, the festival spools up. Two nights of music, the GRIDLIFE Arcade, Showfield, vendors and more will give you plenty to explore between sessions and after the cars come off track.
Completely immerse yourself in the GRIDLIFE experience! Stake your claim in the campgrounds! Bring your squad, meet your neighbors, and discover what makes the GRIDLIFE community so unique. More information about the camping offerings will be announced as event planning continues.
The festival lineup and additional programming for this inaugural GRIDLIFE Festival at VIR will be dropping in the coming months.
A new kind of weekend at VIR
VIR gives us an incredible setting to build something special. The track, the surrounding property and VIR’s new Off Track Productions Zones create room for the motorsports, music and community pieces of GRIDLIFE to come together in one place.
“Having GRIDLIFE come to VIR means more for our loyal visitors and more for our new ones too,” said Connie Nyholm, Co-Owner and CEO of VIRginia International Raceway. “At the end of last year, we hit some pretty big milestones in our history, including the purchase of the land VIR is on and the announcement of our Off Track Productions Zones. GRIDLIFE will be one of the perfect events to host not only on our renowned track, but in our OTP zones as well, with a concert!”
For longtime GRIDLIFE drivers and fans, this is a track many of us have hoped to see on the calendar for years. For those discovering GRIDLIFE through VIR, it's a chance to experience racing, drifting, music, and car culture together across an entire weekend.
Either way, we’re ready to make some noise in Virginia.
Get on the VIR list
There is still plenty more to announce, including the music lineup, camping details, ticket on-sales and additional event programming.
Sign up for GRIDLIFE Virginia Festival updates and we’ll send the important news straight to your inbox and your phone if you opt into texts.
Save the date: September 10–12, 2027.
We’ll see you at VIR.